In e-commerce operations, customer support often acts as an early warning system for issues that dashboards may not immediately detect. As front-line responders, support teams navigate customer complaints and problem reports before technical alerts are triggered. For example, when a checkout link malfunctions, support will hear about it as abandoned cart complaints surge, revealing problems well before data analysts see a spike in abandonment metrics. Over time, neglecting these real-time insights can lead to systemic inefficiencies, as the reactive nature of dashboards creates a lag in response, causing missed sales opportunities and increased customer dissatisfaction. Integrating support feedback into operations with clear ownership and SLAs transforms reactive firefighting into proactive management, aligning technology with human insight to prevent decay.